Privacy Policy

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Privacy Policy

Effiqo (Formerly known as Effiqo.com) and/or its affiliates ("Effiqo," the "Company,""we," "us," and "our,") respect your privacy and is committed to protecting it through its compliance with its privacy policies. This policy describes:

  • the types of information that Effiqo may collect from you when you access or use its websites, applications, and other online services (collectively, referred as "Services");
  • and
  • its practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies only to the information Effiqo collects through its Services, in email, text and other electronic communications sent through or in connection with its Services.

This policy DOES NOT apply to information that you provide to, or that is collected by, any third-party.

Please read this policy carefully to understand Effiqo’s policies and practices regarding your information and how Effiqo will treat it. By accessing or using its Services and/or registering for an account with Effiqo, you agree to this privacy policy and you are consenting to Effiqo's collection, use, disclosure, retention, and protection of your personal information as described here. If you do not provide the informationEffiqo requires, Effiqo may not be able to provide all its Services to you.

The information we collect and how we use it

Effiqo Private Limited ("Effiqo," the "Company," "we," "us," and "our”) collects several types of information from and about users of our Services, including:

  • Your Personal Information("PI") - Personal Information is the information that can be associated with a specific person and could be used to identify that specific person whether from that data, or from the data and other information that we have or is likely to have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise. .Information about your internet connection, the equipment you use to access our Services and your usage details.
  • We collect this information:
  • directly from you when you provide it to us; and/or
  • automatically as you navigate through our Services (information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies).
  • Information You Provide to Us

    The information we collect on or through our Services may include:

  • Your account information: Your full name, email address, postal code, password and other information you may provide with your account, such as your gender, mobile phone number and website. Your profile picture that will be publicly displayed as part of your account profile. You may optionally provide us with this information through third-party sign-in services such as Facebook and Google Plus. In such cases, we fetch and store whatever information is made available to us by you through these sign-in services.
  • .Your preferences: Your preferences and settings such as time zone and language.

  • Your content: Information you provide through our Services, including your reviews, other information you provide on our Services, and other information in your account profile.
  • Your searches and other activities: The search terms you have looked up and results you selected.
  • Your communications: Communications between you and other users or merchants through our Services; your participation in a survey, poll, sweepstakes, contest or promotion scheme; your request for certain features (e.g., newsletters, updates or other products); your communication with us about employment opportunities posted to the services.
  • Your transactional information: If you make reservations or purchases through our Services, we may collect and store information about you to process your requests and automatically complete forms for future transactions, including (but not limited to) your phone number, address, email, billing information and credit or payment card information. This information may be shared with third parties which assist in processing and fulfilling your requests, including PCI compliant payment gateway processors. When you submit credit or payment card information, we encrypt the information using industry standard technologies, as further described below under "Payment Card Information." If you write reviews about businesses with which you conduct transactions through our Services, we may publicly display information that you transacted with those businesses.
  • Your Public Posts: You also may provide information (such as ratings, reviews, tips, photos, comments, likes, bookmarks, friends, lists, etc.) to be published or displayed (hereinafter, "posted") on publicly accessible areas of our Services or transmitted to other users of our Services or third-parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, you may set certain privacy settings for such information by logging into your account profile. Please be aware that no security measures are perfect or impenetrable (see "Security" section below). Additionally, we cannot control the actions of other users of our Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We may display this information on the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services. You should be careful about revealing any sensitive details about yourself in such postings.
  • We use the information you provide to us to enhance the functionality and improve the quality of our Services, and to personalize your experience while using our services.

    Information about Your Messages

    If you exchange messages with others through the Services, we may store them in order to process and deliver them, allow you to manage them, and investigate possible violations of our Terms of Service and wrongdoing in connection with the Services. If you send information from the Services to your mobile device via SMS text message, we may log your phone number, phone carrier, and the date and time that the message was processed. Carriers may charge recipients for texts that they receive.

    Information We Collect Through Automatic Data Collection Technologies

    We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.
  • Usage information:Details of your use of our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on or through our Services.
  • Computer and device information:Information about your computer, Internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device's unique device identifier, mobile network information and the device's telephone number.
  • Stored information and files: Our applications also may access metadata and other information associated with other files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts, and address book information.
  • Location information:Our applications collect real-time information about the location of your device, as permitted by you.
  • Mobile device IDs:Unique mobile device identifier (e.g. IDFA or other device IDs on Apple devices like the iPhone and iPad), if you're using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising companies may use device IDs to track your use of our applications, track the number of advertisements displayed, measure advertising performance and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications.
  • Mobile status:For mobile application users, the online or offline status of your application.
  • Applications:If you use the Effiqo application, Effiqo may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone.
  • Precise Location Information

    When you use one of our location-enabled services (for example, when you access Services from a mobile device), we may collect and process information about your mobile device's GPS location (including the latitude, longitude or altitude of your mobile device) and the time the location information is recorded to customize the Services with location-based information. Some of these services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you. We keep this data for no longer than is reasonably necessary for providing services to you. If you wish to use the feature, you will be asked to consent to your data being used for this purpose.
    Most browsers are set to automatically allow cookies.Please note it may be possible to disable some (but not all) cookies through your device or browser settings but doing so may interfere with certain functionality on the Services.Major browsers provide users with various options when it comes to cookies. Users can usually set their browsers to block all third-party cookies (which are those set by third-party companies collecting information on websites operated by other companies), block all cookies (including first-party cookies such as the ones Effiqo uses to collect search activity information about its users), or block specific cookies. To modify your cookie settings, please visit your browser's help settings. You will need to opt out on each browser and each device you use to access the Services. Flash cookies operate differently than browser cookies and cannot be removed or blocked via web browser settings. By using our Services with your browser set to accept cookies you are consenting to our use of cookies in the manner described in this section.

    Information from Third Parties

    We may collect, process, and store your user ID associated with any social media account (such as your Facebook and Google account) that you use to sign into the Services or connect with or use with the Services. When you sign in to your account with your social media account information, or otherwise connect to your social media account with the Services, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you make available to us through the social media interface. This could include, without limitation, any information that you have made public through your social media account, information that the social media service shares with us, or information that is disclosed during the sign-in process. Please see your social media provider's privacy policy and help centre for more information about how they share information when you choose to connect your account.

    We may also obtain information about you from third parties such as partners, marketers, third-party websites, and researchers, and combine that information with information which we collect from or about you.

    How we use the information we collect

  • We use the information we collect from and about you for a variety of purposes, including to:
  • Process and respond to your queries.
  • Understand our users (what they do on our Services, what features they like, how they use them, etc.), improve the content and features of our Services (such as by personalizing content to your interests), process and complete your transactions, and make special offers.
  • Administer our Services and diagnose technical problems.
  • Send you communications that you have requested or that may be of interest to you by way of emails, or courier, or registered post, or telephone calls, or any other mode of communication. We may also share your preferences, or the Services availed by you with your network followers on Effiqo for marketing and other promotional activities of our Services.
  • Send you questions from other users that you may be able to answer if you have registered with Effiqo.
  • Enable us to show you ads that are relevant to you.
  • Generate and review reports and data about, and to conduct research on, our user base and Service usage patterns.
  • Administer contests and sweepstakes.
  • Provide you with customer support.
  • Provide you with policies about your account.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • Notify you about changes to our Services.
  • Allow you to participate in interactive features offered through our Services.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.
  • We may also use your information to contact you about our own and third-party goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data and/or adjust your user preferences in your account profile.

    We may use the information we have collected from you to enable us to display advertisements to our advertisers'/service providers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

    How we share the information we collect

    We may disclose personal information that we collect, or you provide, as described in this privacy policy, in the following ways:

    General Information Disclosures

  • To our subsidiaries and affiliates, which are entities under common ownership or control of our ultimate parent company Effiqo private Limited.
  • To contractors, advertisers/service providers and other third-parties whom we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Effiqo’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Effiqo about the users of our Services are among the assets transferred.
  • To third parties to market their products or services to you if you have consented to receive the promotional updates. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To fulfil the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • Service Providers.We may share your information with outside vendors that we use for a variety of purposes, such as to send you communications via emails, messages or tele-call to inform you about our products that may be of interest to you, push notifications to your mobile device on our behalf, provide voice recognition services to process your spoken queries and questions, help us analyse use of our Services, and process and collect payments. Some of our products, services and databases are hosted by third party hosting services providers. We also may use vendors for other projects, such as conducting surveys or organizing sweepstakes for us. We may share information about you with these vendors only to enable them to perform their services.
    Legal Purposes.We may share your information when we believe in good faith that such sharing is reasonably necessary to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process. We may also share your information to investigate and address threats or potential threats to the physical safety of any person, to investigate and address violations of this Privacy Policy or the Terms of Service, or to investigate and address violations of the rights of third parties and/or to protect the rights, property, and safety of Effiqo, our employees, users, or the public. This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations on account of legal request such as subpoena, court order or government demand to comply with the law.
    Social Networks.If you interact with social media features on our Services, such as the Facebook Like button, or use your social media credentials to log-in or post content, these features may collect information about your use of the Services, as well as post information about your activities on the social media service. Your interactions with social media companies are governed by their privacy policies.
    .If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Effiqo, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. Consent.We may share your information in any other circumstances where we have your consent.

    Payment Card Information

    To use certain of our Services, such as to make reservations at certain place and to make payments to certain place, we may require credit or debit card account information. By submitting your credit or debit card account information through our Services, you expressly consent to the sharing of your information with third-party payment processors, and other third-party service providers (including but not limited to vendors who provide fraud detection services to us and other third parties), and you further agree to the following terms:
  • When you use a credit or debit card to secure a reservation through our Sites, we provide your credit or debit card account information (including card number and expiration date) to our third-party payment service providers.
  • When you initially provide your credit or debit card account information through our Services to use our payment services, we provide your credit or debit card account information to our third-party payment service providers. As explained in our Terms of Use, these third parties may store your credit or debit card account information so you can use our payment services through our Services in the future.
  • For information about the security of your credit or debit card account information, see the "Security" section below.
  • Choices about how we use and disclose your information.

    We strive to provide you with choices regarding the personal information you provide to us. You can set your browser or mobile device to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of our Services may then be inaccessible or not function properly. We do not share your personal information with any advertising agency.

    Security: How we protect your information

    We have implemented appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to your information and to maintain data security. These safeguards consider the sensitivity of the information that we collect, process and store and the current state of technology. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. The third-party service providers with respect to payment gateway and payment processing are all validated as compliant with the payment card industry standard (generally referred to as PCI compliant service providers).
    We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your personal information secure. You should not share your username, password, or other security information for your Effiqo account with anyone. If we receive instructions using your username and password, we will consider that you have authorized the instructions.

    Data retention and account termination

    You can close your account by visiting your profile settings page on our website. We will remove your public posts from view and/or dissociate them from your account profile, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. Thereafter, we will either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations.

    Job applicants

    If your information is submitted to us through our Service when applying for a position with our company, the information will be used to consider your application. We may retain your information for any period. This information may be shared with other companies for the purpose of evaluating your qualifications for the particular position or other available positions, as well as with third-party service providers retained by us to collect, maintain and analyse candidate submissions for job postings. For more details, please refer Privacy Policy at our careers page.

    Changes to this privacy policy

    We reserve the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Please check this page periodically for changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is used. If we make any material changes to this Privacy Policy, we will post the changes here. Please review the changes carefully. Your continued use of the Services following the posting of changes to this Privacy Policy will constitute your consent and acceptance of those changes.